Nokia and Pearson form wireless educational venture in China

Beijing Mobiledu Technologies to provide English-language learning and related services

Learning English is now fun!

Nokia, the world leader in mobility, and Pearson, the world’s leading education company, announced the formation of a joint venture, Beijing Mobiledu Technologies, to accelerate the growth of Mobiledu, the premier mobile phone-delivered education service, developed by Nokia in China.

Launched in China in 2007, Mobiledu is a mobile service that provides English-language learning materials and other educational content, from a variety of content providers, directly to mobile phones. Customers can access the content through an application preloaded on new Nokia handsets, or by visiting the service’s mobile website and most other WAP portals in China.

Since its launch, Mobiledu has already attracted 20 million subscribers in China, with 1.5 million people actively using the service each month. Mobiledu will continue to be delivered to customers in China through a range of channels, including Nokia’s Ovi Store.

The new joint venture company will combine the world-class expertise of Nokia in mobile devices and services, and Pearson’s industry- leading assets and expertise in education, to deliver a wide range of services to meet the high demand for education in China. Headed by Angela Long, formerly head of Mobiledu at Nokia, the Beijing-based company will begin operations immediately.

Robert Andersson, Senior Vice President and head of Corporate Alliances and Business Development at Nokia, said: “We are proud to have developed a service which is already highly valued. We believe that through this partnership with Pearson, a global industry leader in education, we can offer an exciting future for this service and its customers.”

Sounds like a great service to us. But we at Phonica wonder how the Chinese government sees it…

For more of the latest in the mobile phone and gaming world download the Phonica Magazine UK App here!

Advertisements

One Response to “Nokia and Pearson form wireless educational venture in China”

  1. I couldnt understand some parts of this article, but I guess I just need to check some more resources regarding this, because it sure sounds interesting!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: