How Nokia Got her Groove Back


Nokia’s lacklustre performance has been the subject of many a mobile geek’s rant this year, but will 2010 be any different? At it’s Capital Markets day, Nokia has outlined their plans to the people who really matter- the investors. But are the nails already in the coffin or was 2009 just an uncharacteristic hiccough for the world’s biggest handset manufacturer?

Everybody knows big business is just like a bad 90’s romcom. It’s all “show me the money!” But Tom Cruise proved that living your life by that proverb will just make you crazy, and I’m sure your Mum won’t be pleased to see you jumping all over her sofa. So in the interests of your Mum’s sofa, I’ll just stick to the stuff that most people will be interested in and forget about the business jargon.

It’s no secret that for the best part of the decade Nokia’s hardly been pushing the boundaries. And why should they? When 1 in 6 people on the planet owns a Nokia is there really a need to change? Let’s not forget the age old adage, if it ain’t broke, don’t fix it. But as Bob Dylan said, the times they are a changing, and the third quarter of ’08 has seen Apple overtake Nokia as the most profitable handset manufacturer. So, belatedly, Nokia has come to accept that something most certainly is broke; mainly the Symbian operating system.

Hurrah! Finally they’ve got the picture, Symbian’s a pile of Onanism. But fixing something is easier than recognising there’s a fault, what does Nokia have in mind for its flagging flagship OS? Well actually the plans they have in place are fairly impressive. See below the concept UI Nokia has demonstrated, and consider the fact that by way of simplifying the OS (an obvious flaw in Symbian) that it seeks to remove more than 350 user prompts. They also detail improved performance (“3X” whatever that means) and multi-touch support. The emergence of a new rival to iPhone 3.0 seems to be incumbent, but with their set milestones being mid 2010 and late 2010 we’ve still got a while to wait.

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