Activision’s Biggest Launch Ever Continues to Break Records…

 

Call of Duty: Modern Warfare 2 continues to destroy previous theatrical box office and video game sales records for worldwide sell through. The biggest entertainment launch in history set a new worldwide estimated five-day sell-through record of approximately $550 million, according to internal Activision estimates and continues to rack up the numbers.

“In just five days of sell through Call of Duty: Modern Warfare 2 has become the largest entertainment launch in history and a pop culture phenomenon,” said Robert Kotick, CEO, Activision Blizzard, Inc. “The title’s success redefines entertainment as millions of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media.”

Modern Warfare 2’s launch beat all previous first-and five-day entertainment industry box office, book and video game sell-through records:

The largest reported five-day opening worldwide box office gross figures, held by Harry Potter and the Half-Blood Prince ($394 million)

The largest reported five-day opening domestic box office gross figures, held by The Dark Knight ($203.8 million)

The largest reported five-day worldwide video game sales record, previously held by Grand Theft Auto IV (6 million units, $500 million)

The largest reported opening first-day domestic box office gross figures, held by The Dark Knight ($66.4 million)

The largest reported first-day book sales in dollars, held by Harry Potter & The Deathly Hallows ($220 million)

The largest reported first-day worldwide video game sales record, previously held by Grand Theft Auto IV (3.6 million units, $310 million)

Modern Warfare 2’s record breaking run also had an effect on Xbox LIVE, in which the title’s release established the following new records: –

More than 5.2 million multiplayer hours were logged playing Call of Duty: Modern Warfare 2 on the first day alone.

More than 2.2 million unique gamers played Call of Duty: Modern Warfare 2 in one day on November 10th. A new one-day record for Xbox LIVE.

More than 11 million achievements were unlocked on Call of Duty: Modern Warfare 2 on the first day.

It just goes to show that even in these cash strapped times and alleged global recession, a good title that actually delivers on the hype will always generate good revenue and encourage gamers to part with their hard-earned cash.

Peter Gray

 

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